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How DealGround ownership research works

What happens when you run ownership research, what breadcrumbs are, and how to run it on one property or a whole list.

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Written by Alexander Esber

By the end of this article you will know what DealGround does when you run ownership research, how to read the results, and how to run it in bulk.

What ownership research does

County records tell you the legal owner of a parcel, which is usually an LLC or a trust — not a person you can call. Ownership research resolves that entity to the actual people behind it and finds their contact information.

DealGround uses an agentic AI system that searches public records, secretary-of-state filings, and private data sources at the moment you run the query. Because the search runs live rather than reading from a stored table, it picks up entity changes and new principals that databases refreshed at time-of-sale will miss.

Running it on a single property

  1. Open the property to show its detail panel.

  2. Click Ownership.

  3. Confirm the run in the modal. You will see how many credits it will use and how many your team has left.

Running it on a list

Open a saved list and run ownership research across the properties in it in one batch. This is the efficient way to work a prospect list, and it is why most users build a list first rather than researching properties one at a time.

Reading the results: breadcrumbs

Alongside the contact information, DealGround shows research notes — breadcrumbs — that explain how it arrived at the answer. Use them two ways: to judge how much confidence to place in a given contact, and as leads when the primary contact does not pan out. A breadcrumb often names a related entity, an address, or an affiliated individual worth pursuing.

Results are shared with your team

When one member of your team spends a credit on a property, the result is visible to everyone on the team. Nobody needs to spend a second credit on a property a colleague has already researched, and re-viewing a previously researched property does not cost anything.

Where to find past runs

The Ownership info page lists every ownership research run your team has done, so you can return to earlier results without re-running them.

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